Technical/marketing content creation
Creating blog posts for the reading audience made of B2B marketing and sales professionals
Challenges
- To prepare a set of articles about trends and peculiarities of B2B marketing
- The content pieces have to be created as leadership articles, shedding light on the particular phenomena and features
Solutions
- Created comprehensive overviews of sales and marketing interdependence, B2B lead generation and prospect development, tests on marketing investments and campaign effectiveness, marketing, and sales automation software drawbacks
- Prepared How-to answers about real examples of using different methods and tools
Technology stack
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